Disney SmartPackaging Initiative Workshop

Conference Center A Tuesday, October 17, 2017 1:00 pm - 3:00 pm

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Candela Montero
Christian Del Maestro

Join for this interactive workshop to learn how to integrate sustainable packaging principles in the design process and how this workshop model can be replicated in any business.  The first half of the workshop will explore Disney’s SmartPackaging Initiative with an overview of sustainable packaging principles, highlights from the design tool and case study examples.  The second half of the workshop will be a hands-on design challenge where teams will create packaging concepts that integrate SmartPackaging Principles, optimize efficiency and enhance brand storytelling.