Tyler Matusevich is a Sustainability Specialist for UPM Raflatac Americas where he is responsible for sustainability related sales and marketing support. His previous experience includes packaging engineering and design in both the plastics and corrugated industries, packaging sales, and packaging laboratory testing. His interest in sustainability stemmed from his experiences in packaging engineering and design through the material science, down-gauging, recyclability, and holistic lifecycle approach of the products as well as his studies abroad related to human-wildlife conflict and eco-tourism. He has a BS in Packaging Science and a Master’s in Natural Resources from Virginia Tech.
He will be presenting new sustainable craft beverage labeling solutions, which enable the opportunity for beverage brands to market small batches cost-effectively by responding flexibly to consumer demand and engaging in promotional activity without risking container overstocks or product recyclability.